Alcoa Names Dina Shapiro Director, Marketing Communications and Branding
April 04, 2011 03:00 PM Eastern Daylight Time
NEW YORK Alcoa (NYSE:AA) has named Dina Shapiro Director, Marketing Communications and Branding, responsible for driving an integrated marketing strategy across the Company’s businesses and enhancing Alcoa’s iconic brand around the world.
“as Alcoa celebrates 125 years of modern aluminum production, the prospects for our ‘miracle metal’ have never been brighter”
“Dina will help translate Alcoa’s global reach, innovation expertise and sustainability leadership into marketing programs that grow sales and strengthen our brand across Alcoa’s many markets,” said Nick Ashooh, Alcoa’s Global Vice President of Corporate Affairs.
“As Alcoa celebrates 125 years of modern aluminum production, the prospects for our ‘miracle metal’ have never been brighter,” Ashooh said. “Dina will play a central role in building awareness of how light, strong and recyclable aluminum can deliver innovative and sustainable solutions to our customers.”
Ms. Shapiro brings to Alcoa a blend of deep experience on both the corporate and agency sides of marketing communications. She has 18 years of marketing experience at top agencies including JWT, BBDO, McCann-Erickson and Y&R, working on leading brands such as MasterCard, Kleenex, Campbell’s Soup, Lever2000, Excedrin, Lubriderm and Hellmann’s.
In her most recent role as Senior Vice President of Brand Strategy at Citibank, Ms. Shapiro was responsible for strategic positioning, driving marketing best practices, and ensuring brand consistency across communications.
Ms. Shapiro holds an MBA from Boston University and a bachelor’s degree in economics from George Washington University.
Alcoa (NYSE:AA) is the world’s leading producer of primary and fabricated aluminum, as well as the world’s largest miner of bauxite and refiner of alumina. In addition to inventing the modern-day aluminum industry, Alcoa innovation has been behind major milestones in the aerospace, automotive, packaging, building and construction, commercial transportation, consumer electronics and industrial markets over the past 120 years. among the solutions Alcoa markets are flat-rolled products, hard alloy extrusions, and forgings, as well as Alcoa® wheels, fastening systems, precision and investment castings, and building systems in addition to its expertise in other light metals such as titanium and nickel-based super alloys. Sustainability is an integral part of Alcoa’s operating practices and the product design and engineering it provides to customers. Alcoa has been a member of the Dow Jones Sustainability Index for nine consecutive years and approximately 75 percent of all of the aluminum ever produced since 1888 is still in active use today. Alcoa employs approximately 59,000 people in 31 countries across the world.
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